While the restaurants at Inns of Aurora Resort & Spa were closed at the start of the COVID-19 pandemic, the culinary and marketing teams got to work creating a way for guests to stock their own pantries with the flavors Aurora. From the jams served at breakfast to the spiced walnuts sprinkled atop endless wedding reception salads, each of the items within the collection were designed to recall a memory of a specific Aurora experience—available for purchase online and in the resort’s market. Alex led the creative direction for the collection concept, packaging design, photography, and marketing launch campaign.